Last night SternCo took to Twitter in an attempt to win the fans over using social media. However, “We need a system that allows all 30 teams to compete for a championship” was the common refrain, and used on more than one question. If the NBA is serious about winning over the fans here are two ideas to keep the NBA from turning into post ’94 Major League Baseball.
Idea the first: give the fans free BroadBand LeaguePass. Personally, I was catapulted from ‘huge fan’ to ‘insane-o fan’ once I got LeaguePass and could pick and choose which games I watched. Obviously, this would initially lose the league money, but if they’re thinking long-term – and that’s what the lockout is all about – then this is a money-making proposition. Offering free LeaguePass not only is a sign of good faith to the fans, but it can transform many ‘casual fans’ into ‘super fans’. If fans can watch the likes of Derrick Rose, Kevin Durant, and Chris Paul every night than the NBA is a much more enticing product. Many more fans would re-up their LeaguePass subscription once the free offer expired (the first one's always free right?)
Idea the second: have fans vote players down to the D-League. One of the minor clauses discussed during negotiations was to let teams send players down to theD-League at reduced pay. Running with that idea, how about you let the fans chose which player would be ‘voted off the island’. Each month every team could put one or two players ‘up for eviction’, and the fans can vote who they want to see sent down. (Note: Sundiata Gaines gets veto power because of this.) Reality TV is king, and don't you think fans would love to 'stick it back' to the players a little by sending them down to the D-League? C’mon SternCo, give me free LeaguePass and the ability to play GM. Until that happens I will continue to drink…
Sunday’s Games (9):
I’m not going to lie. The drinking is catching up with me. Well, maybe it’s because I’ve been over-imbibing on the weekends. Regardless, I needed a night off so I mailed it in last night and drank Bud Lights, plus there were no games of note on tap. I promise to make it up to you Wednesday with a cornucopia of drinks.
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